Course sections
Section 1
Welcome
Section 2
About You
1
⏲🎊 Mission 1
2
What Does Success Look Like To You?
3
✅📩 Worksheet 1.1.1
4
SWOT Analysis
5
✅📩 Worksheet 1.1.2
6
What is Your Why?
7
✅📩 Worksheet 1.1.3
8
What is Your Mission
9
✅📩 Worksheet 1.1.4
10
What is Your Vision
11
✅📩 Worksheet 1.1.5
12
List Your Five Favourite Brands and Businesses
13
✅📩 Worksheet 1.1.6
Section 3
Self-Assesment
Section 4
Entrepreneur Profile
1
⏲🎊 Mission 3
2
My Vision
3
✅📩 Worksheet 3.1.1
4
Five Smart Objectives
5
✅📩 Worksheet 3.2.2
6
Failure Log
7
✅📩 Worksheet 3.3.3
8
My Purpose
9
✅📩 Worksheet 3.4.4
10
Planning For The Future
11
✅📩 Worksheet 3.5.5
12
Four Focus Areas For Building My Professional Credibility
13
✅📩 Worksheet 3.6.6
14
Prospective And Past Clients Log
15
✅📩 Worksheet 3.7.7
16
Colour Energy Results
17
✅📩 Worksheet 3.8.8
18
Love Language Result
19
✅📩 Worksheet 3.9.9
20
Gallop Strength Result
21
✅📩 Worksheet 3.10.10
Section 5
Ideate
1
⏲🎊 Mission 4
2
Business Brainstorm
3
✅📩 Business Brainstorm (Worksheet 4.1.1)
4
What Are The Problems Your Customers Have?
5
✅📩 What Are The Problems Your Customers Have? (Worksheet 4.2.2)
6
What Are The Solutions You Sell?
7
✅📩 What Are The Solutions You Sell? (Worksheet 4.3.3)
8
Who Do You Need To Form Partnerships With?
9
✅📩 Who Do You Need To Form Partnerships With? (Worksheet 4.4.4)
10
What Will Be Your Day To Day Business Activities?
11
✅📩 What Will Be Your Day To Day Business Activities? (Worksheet 4.5.5)
12
What Is Your Value Proposition?
13
✅📩 What Is Your Value Proposition? (Worksheet 4.6.6)
14
How Will You Build And Maintain Relationships With Your Prospective Customers And Employees?
15
✅📩 How Will You Build And Maintain Relationships With Your Prospective Customers And Employees? (Worksheet 4.7.7)
16
What Communication Channels Will You Use?
17
✅📩 What Communication Channels Will You Use? (Worksheet 4.8.8)
18
Where Will You Sell Your Products And Services
19
✅📩 Where Will You Sell Your Products And Services (Worksheet 4.9.9)
Section 6
Getting to MVP
1
⏲🎊 Mission 5
2
Data Driven Innovation
3
✅📩 Data Driven Innovation (Worksheet 5.1.1)
4
Redefining Problems
5
✅📩 Redefining Problems (Worksheet 5.2.2)
6
Unique Value Proposition
7
✅📩 Unique Value Proposition (Worksheet 5.3.3)
8
Preparing To Manufacture Prototypes
9
✅📩 Preparing To Manufacture Prototypes (Worksheet 5.4.4)
10
Services Possible
11
✅📩 Services Possible (Worksheet 5.5.5)
Section 7
Validate
1
⏲🎊 Mission 6
2
Product Categories
3
✅📩 Product Categories (Worksheet 6.1.1)
4
Product Description
5
✅📩 Product Description (Worksheet 6.2.2)
6
How Or Where Can You Test Business Model Assumptions
7
✅📩 How Or Where Can You Test Business Model Assumptions (Worksheet 6.3.3)
8
Who Do You Need To Form Partnerships With?
9
✅📩 Who Do You Need To Form Partnerships With? (Worksheet 6.4.4)
10
Survey Planner
11
✅📩 Survey Planner (Worksheet 6.5.5)
12
Focus Group Planner
13
✅📩 Focus Group Planner (Worksheet 6.6.6)
14
Focus Group Resources
15
✅📩 Focus Group Resources (Worksheet 6.7.7)
16
Extra Things To Consider
17
✅📩 Extra Things To Consider (Worksheet 6.8.8)
18
Validation Data
19
✅📩 Validation Data (Worksheet 6.9.9)
20
Compatibility Matrix
21
✅📩 Compatibility Matrix (Worksheet 6.10.10)
22
Business Case
23
✅📩 Business Case (Worksheet 6.11.11)
Section 8
Marketing
1
⏲🎊 Mission 7
2
Determine Your Target Market
3
✅📩 Determine Your Target Market (Worksheet 7.1.1)
4
What Is Your Target Market Looking For?
5
✅📩 What Is Your Target Market Looking For? (Worksheet 7.2.2)
6
When Are Clients Most Likely To Look For Your Services?
7
✅📩 When Are Clients Most Likely To Look For Your Services? (Worksheet 7.3.3)
8
Where Are Potential Clients Looking For Similar Products?
9
✅📩 Where Are Potential Clients Looking For Similar Products? (Worksheet 7.4.4)
10
How Can You Join The Conversation?
11
✅📩 How Can You Join The Conversation? (Worksheet 7.5.5)
12
How Can Potential Clients Contact You?
13
✅📩 How Can Potential Clients Contact You? (Worksheet 7.6.6)
14
What Channels Will You Use To Communicate With Prospects?
15
✅📩 What Channels Will You Use To Communicate With Prospects? (Worksheet 7.7.7)
16
Stakeholder Personas
17
✅📩 Stakeholder Personas (Worksheet 7.8.8)
Section 9
Competitor Analysis
1
⏲🎊 Mission 8
2
Top 20 Competitors
3
✅📩 Top 20 Competitors (Worksheet 8.1.1)
4
Branding
5
✅📩 Branding (Worksheet 8.2.2)
6
Value Proposition
7
✅📩 Value Proposition (Worksheet 8.3.3)
8
Content
9
✅📩 Content (Worksheet 8.4.4)
10
Social Media
11
✅📩 Social Media (Worksheet 8.5.5)
12
Keywords
13
✅📩 Keywords (Worksheet 8.6.6)
14
Advertising Spend
15
✅📩 Advertising Spend (Worksheet 8.7.7)
16
Campaigns
17
✅📩 Campaigns (Worksheet 8.8.8)
18
Events
19
✅📩 Events (Worksheet 8.9.9)
20
Community Engagement Strategy
21
✅📩 Community Engagement Strategy (Worksheet 8.10.10)
Section 10
The Branding Book
1
⏲🎊 Mission 9
2
Your Company’s Name
3
✅📩 Your Company’s Name (Worksheet 9.1.1)
4
Logo Ideas
5
✅📩 Logo Ideas (Worksheet 9.2.2)
6
Who Could Be Your First 3 Customers?
7
✅📩 Who Could Be Your First 3 Customers? (Worksheet 9.3.3)
8
Competitor Profiles and Positioning
9
✅📩 Competitor Profiles and Positioning (Worksheet 9.4.4)
10
Market Segmentation and Sizing
11
✅📩 Market Segmentation and Sizing (Worksheet 9.5.5)
12
PESTLE Impact
13
✅📩 PESTLE Impact (Worksheet 9.6.6)
Section 11
Website Planner
1
⏲🎊 Mission 10
2
Web Page Design Plan
3
✅📩 Web Page Design Plan (Worksheet 10.1.1)
4
Your Target Market
5
✅📩 Your Target Market (Worksheet 10.2.2)
6
Benchmarking
7
✅📩 Benchmarking (Worksheet 10.3.3)
8
Blogging Goals
9
✅📩 Blogging Goals (Worksheet 10.4.4)
10
Launch Timeline
11
✅📩 Launch Timeline (Worksheet 10.5.5)
12
First 100 Subscribers
13
✅📩 First 100 Subscribers (Worksheet 10.6.6)
14
What Are Your Unique Value Propositions
15
✅📩 Operational Impacts (Worksheet 11.1.1)What Are Your Unique Value Propositions (Worksheet 10.7.7)
Section 12
Paperwork
Section 13
Costing It All Up
1
⏲🎊 Mission 12
2
What Brings You Money?
3
✅📩 What Brings You Money? (Worksheet 12.1.1)
4
What Are Your Supplier Costs?
5
✅📩 What Are Your Supplier Costs? (Worksheet 12.2.2)
6
What Are Your Production Costs?
7
✅📩 What Are Your Production Costs? (Worksheet 12.3.3)
8
What Are Your Operating Costs?
9
✅📩 What Are Your Operating Costs? (Worksheet 12.4.4)
10
What Resources Will You Need?
11
✅📩 What Resources Will You Need? (Worksheet 12.5.5)
Section 14
Legal Considerations
1
⏲🎊 Mission 13
2
Company Formation Information
3
✅📩 Company Formation Information (Worksheet 13.1.1)
4
Copyright
5
✅📩 Copyright (Worksheet 13.2.2)
6
Patenting
7
✅📩 Patenting (Worksheet 13.3.3)
8
Staff/Client Contracts
9
✅📩 Staff/Client Contracts (Worksheet 13.4.4)
10
Supplier Terms
11
✅📩 Supplier Terms (Worksheet 13.5.5)
About You
SWOT Analysis
About this Page:
A SWOT analysis is a tool used by businesses to determine the strengths, weaknesses, opportunities and threats that surround a company. By exploring these elements, business owners are in a better position to adapt their strategies and tactics to compensate for their weaknesses, while also being able to take advantage of new opportunities and ward off issues that may arise down the road.
Useful Prompts:
S
• What does your business do well?
• What is unique about your business?
• What does your business do better than your competitors?
• What is your business an expert in?
W
• Where do you see your business having to improve?
• What resources does your business currently lack?
• Where is your business lacking experience or knowledge?
• What are your business costs?/ Where are you losing money?
O
• What are some attainable goals you have for your business?
• What are your dream goals for your business?
• How can your business use new/existing technology to enhance itself?
• How can you reach more clients and keep existing clients?
T
•What challenges might your business face?
• What’s going on in your industry currently?
• What are your competitors biggest strengths?
• What is going on in the economy?
• What external or internal forces/processes that could harm your business?
