In this modern age of information, digital platforms have become the bread and butter of the budding entrepreneur. From social media to blogging and vlogging, we have made leaps and bounds in the tools we use on a daily basis on our search for success. But beyond the well-known and popular tech giants like Facebook and YouTube, there lies more specialised and niche tools that are vital for any would-be startup.
Success is an ugly thing, one spawned from blood, sweat and tears. It comes kicking and screaming through grit and determination, never from complacency and laziness. It takes a certain kind of person who has the ambition and drive to carve themselves a piece of the pie before others can and find their niche in an oversaturated marketplace. Being an entrepreneur means taking a hit but getting into the ring time and time again, regardless of how much it hurts.
Stress is not my favourite emotion at all! – and for me as someone who works in Professional Development and Enterprise formation, opportunities to be stressed out are everywhere!
Whereas my approach to building resilience on a personal level is about maintaining a positive outlook on life generally, I can’t have the same approach to being an entrepreneur. If you are in the business of business, you already know why!
With video, your business will be much easier to find than the competitor’s websites
Whether for business or personal reasons, using social media platform can prove to be highly beneficial for users. The reason why people should familiarize themselves with social media is, they can actually voice their opinions, stay connected with the world and gather valuable information with the help of various social media tools. With millions of people using social media sites, it is possible to make connections that can prove beneficial both from the business and personal point of view.
Entrepreneurs use social media platforms to create online communities, share information, ideas, messages and other forms of content.
When we say somebody is ‘socially unfit’ we mean that the person is yet the master the techniques of using social media. Such a person would be sceptical about the usefulness of social media and would always try to maintain safe distance from it. But the ‘socially fit’ knows that social media not only keep you connected with the world around, but also enable you to remain financially solvent. Yes, you can make money on the social media!
It is worth checking and updating your privacy settings at least once a year. It is so simple –just click the lock sign on the top right hand side. I think it’s best to choose maximum security because then people have to add you as a friend to be able to see your photos and status updates. Make sure you don’t put your full address on Facebook for security reasons and always bear security in mind.
Tonisha is an award-winning Film and Television producer, Higher Education Academic and published Author. She is an Executive Coach with a strong track record in the STEAM areas (Science, Technology, Engineering, Arts and Maths). Her strengths lay in her ability to develop and maintain strategic trusted relationships and collaborating across different value chains. She is known for her strong leadership qualities guiding and managing innovation in large teams, across multiple projects, and countries. Tonisha specialises in coaching current and future corporate leaders across the EMEA.
